Monday, June 9th, 2008 at 2:50pm

“Going green” getting big

Posted by Jordan Erickson

http://www.bizjournals.com/sacramento/stories/2008/06/09/daily8.html –

According to the Sacramento Business Journal, ‘green and healthy’ product sales currently account for $209 billion – but, by 2010, it will likely reach more than $400 billion.

The ‘green’ consumer group, according to Nielsen and NMI, are people who prefer “lifestyles of health and sustainability” – and is not only rapidly growing, but most definitely here to stay.

From the article:

“These consumers are early adopters, loyal to companies whose values match their own, and validated by our research, willing to put their money where their mouths are,” said Patti Marshman-Goldblatt, senior vice president for NMI.

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