Sunday, March 30th, 2008 at 12:04pm

It’s too darn hot

Posted by Jordan Erickson – tells us about a fishing village south of the Iceland capital Reykjavik. A new governmental program called “Invest in Iceland” aims to lure companies with large computer server data centers to relocate them in the desolate, icy area. Cooling data centers has been a growing issue – but in Iceland, cooling these increasingly power hungry beasts is nearly free.

From the article:

“It’s a testament to the challenges companies face in operating data centers that Google (GOOG), Yahoo! (YHOO), and Microsoft (MSFT) have all checked out this remote corner of the world (although none has made a commitment so far). The reason: Iceland has a rare combination of vacant land, cheap geothermal energy, and chilly climate that makes cooling a data center nearly free.

The tech industry is facing an energy crisis. The cost of power consumption by data centers doubled between 2000 and 2006, to $4.5 billion, and could double again by 2011, according to the U.S. government. With energy prices spiking, the challenge of powering and cooling these SUVs of the tech world has become a major issue for corporations and utilities. “The digital economy is pervasive,” says Andy Karsner, Assistant U.S. Energy Secretary for energy efficiency. “The demands for computing will grow exponentially, but electric consumption can’t grow the same way.” “

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